Brand Design that Elevates Your Business and Earns Customer Loyalty
I help small and mid‑sized businesses compete with confidence through polished branding, websites and marketing collateral that build trust and drive growth.
My Specialties
Whether you need consistent design across digital and print platforms or clarity in how your logo and brand assets should be used, I provide clear, professional documentation to maintain brand integrity. With extensive B2B experience, I help brands stand out and stay memorable across all touchpoints.
Web Design & UX
Specializing in Elementor and Elementor Pro to take your website to new heights without coding (although there is still a little bit of coding knowledge required). Avid user of Adobe XD to pre-visualize the best user interface and user experience for your brand.
Brand Development
I offer comprehensive Brand Development services that create a cohesive and impactful visual identity for your business. From visual guidelines and brand guidelines to logo usage rules, I ensure that every element aligns with your brand’s vision and communicates its values effectively.
Collateral Design
On top of a catalog or logo, consistency is important for a full-fledged branding project. Trade show banners, brochures, annual reports, stationery sets—all of these are distinctive essentials that businesses need.
Featured Projects
Why Work with Brad Horton
Experience
With nearly 20 years of experience, I have honed my skills and developed a deep understanding of the principles and practices of visual communication. I have worked on a wide range of projects, from small-scale business cards to large-scale branding and marketing campaigns — solo and within a team.
professionalism
Once we define your objectives and scope out the project, we can work together to find the appropriate deliverable. I can also work solo or with your existing creative team. Connect on LinkedIn
Marketing Knowledge
I have picked up techniques and methods along the way from extremely talented sales and marketing experts during my career that I can incorporate into projects should the need arise.
Timeliness
I was trained as an illustrator, not meeting deadlines goes against my DNA. My experience complements this benefit to get things done efficiently and on time. When you need a tight turnaround, that's where I step in.
Shoutouts
Wonderful & Amazing. Brad is creative, clear-thinking, organized, great at communicating, and kind. His took a geographically challenging business (landscape design & installation) and invented a cohesive, visually pleasing, easy-to-travel website. His art direction is crisp & modern, and his grouping of concepts made the navigation work better than either of the 2 earlier versions of the website.
Brad was a pleasure to work with. He was easy to communicate with and very professional. He helped create exactly what I was looking for, I couldn’t be happier! Thanks Brad! 🙂
Brad has an exceptionally creative mind with a strong skill set for illustration and design. I have worked with Brad in both a corporate setting, and later in a more informal setting as someone I hired to handle freelance projects with my startup business. In both settings he has been unquestionably reliable, dedicated to timelines, and always enjoyable to work with.
Your Questions Answered
How much do your services cost?
Every project is different, so I tailor my pricing to your specific needs. After our discovery call I’ll provide a clear proposal with options that fit your budget, no surprise fees.
What if I already have a brand or website?
Great! I can work with your existing assets, whether you need a refresh, a UX overhaul or additional marketing materials. We’ll build on what’s working and fix what’s not.
Do I need to be in Milwaukee to work with you?
Not at all. I’ve successfully partnered with clients across the United States. Remote tools make collaboration easy, and I’m always a call or video chat away.
How long will the project take?
Timelines vary by scope. A typical branding project takes 4–6 weeks; a website 6–8 weeks. You’ll get a detailed timeline up front so you know exactly what to expect.
How many revisions are included?
Each project includes a defined number of revision rounds—typically two to three—so we can refine the work without surprises. If more iterations are needed, we can add them at an agreed‑upon rate.
Do you offer ongoing support?
Yes. I don’t disappear after launch. I offer maintenance and support packages, training your team when needed and staying available for updates and improvements.
What happens if I don’t like the design or something isn’t right?
Your satisfaction is important to me. My process includes regular check‑ins and revisions to make sure the work aligns with your vision. If something misses the mark or needs correcting, I’ll address it promptly and work with you until we get it right. It’s part of my commitment to delivering high‑quality, effective design.
Whether you're looking to freshen up your brand identity, revamp your marketing materials, or create something entirely new, I have the skills and experience to make it happen.